New site for Schaefer Guitars, an Austin independent guitar luthier shop where Ed Schaefer builds fine handcrafted guitars since 1970. Ed wanted to increase his web traffic and visibility so we got him up to speed with Facebook, Twitter, Soundcloud and YouTube and built him a new site.

Check out the new site here!
http://www.schaeferguitars.com

My Role: Art Direction and Design
Ed Schaefer wanted to increase his online presence. We got him started on Twitter, SoundCloud, YouTube, and of course, The Facebook. Ed's web traffic increased 1000 percent, and now he's selling ten times as many guitars! Mission accomplished! His FB page feels like a documentary of his day to day work at his guitar luthier shop in south Austin.

My Role: Art Direction, Design, Photography
Schaefer Guitars YouTube channel will document the repair business that Ed is focusing on now that he has retired from building guitars. Customers can see videos of Ed repairing their instruments and luthiers can see how a seasoned veteran handles tough repair situations.
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