The global templates for Take Your Own Path campaign was a huge project resulting in a 50 page deck exploring and analyzing color typefaces, hero images, and every possible layout option for multiple banner sizes. Enfatico needed 8 world-wide templates. What they did not take into account, was different sizes of hero images, different angles of products, front, back, left and right facing, desktops as well as laptops and EnA products, and also variations for layout; left side or right side copy. I approached the project from all angles.The TYOP banner templates were to be used world wide. Every pixel had to be in place. This project lasted from April - July 2008. I designed all the templates.
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